E-Book Marketers Insider
Information
Turning OK
eBook Sales Into Unbelieveable Results In 3 Easy Steps!
Have you noticed that 90% of "How To" information about creating and
marketing your own information-based products online is basic beginner
stuff?
Drive Serious Traffic to your Facebook Page and Make Money Like Crazy
If you're trying to make money online ... grass-root, beginner
intermediate or advanced ... throw away ALL those BS. courses, manuals,
CDs and seminar DVDs you've bought over the years and read very
carefully. What I can do for YOU today is ... reveal 1 system in
'absolute' detail, ... that once you apply it, you will never go back
to the outdates ways of traffic generation EVER again.
Making Money With
Information Products
I actually know a few people who are making millions a year through
home-based operations (and a few others who have been able to subsidize
their incomes from low risk business ideas). In most cases,
all it took was some good market research and the get up and go to
actually put the information product together. Believe it or
not, the biggest obstacle to overcome when putting together an ebook or
DVD product is actually having the motivation to get started - it?s not
as hard as it sounds! The most common, and usually the most successful
information products are e-books, audio cd / tapes and increasingly,
DVD?s. We?ll take a look at each of these categories in more
detail below:Writing a successful ebookYou really have 2 options here.
You can develop the content of the e-book yourself, or you can get
someone to do it for you. There?s a few other ways you can go
about creating an e-book, for instance, obtaining the rights to an out
of print book, but these methods and considerably more complex and
don?t offer any guarantees. If you?re a semi-confident
writer, my advice would be to try and write the book
yourself. A good way to start is to write about something
that you are interested in ? spend 15 minutes a day putting down your
ideas, if you find you are struggling, do your best to outline your
ideas and then investigate the possibility of hiring a writer to
research and draft the remainder of your ebook. There are
loads of good writers around who will put together polished and concise
copy for around 10 cents per word. Take a look at
http://www.profitpuppy.com/freelance-sites.htm for more information
about finding a freelance writer. Some writers expect up to
$175 US an hour for their services, although thanks to the internet,
it?s not impossible to find a reasonably talented scribe for around 10
cents per word. It?s important that you are clear in what you
want to achieve when advertising a project so that you attract someone
who is well suited. If you don?t have any luck with Elance or
Freelance Writers, you could also try posting to Yahoo Groups or
approaching people at your local uni. It?s important to
remember that your reader probably won?t be too concerned about your
command of the English language - just make sure you clearly explain
your concepts and ideas (especially if you are writing a ?how-to? style
ebook). For more information about writing and marketing
e-books, visit
http://www.profitpuppy.com/writing-and-selling-ebooks.htm where you
will find a number of valuable resources.Audio CD?s and TapesIf you
don?t fancy yourself as a writer whatsoever, another option you have is
to create and audio tape or CD. It?s not as expensive as you
might think, and audio products still have great appeal for
buyers. While DVD?s and Videos have become easier to create,
tapes and CD?s are still the mainstay of the information product
world. The reason of this is that media savvy buyers aren?t
enticed by the often amateurish production qualities of video or DVD
info products. Another advantage of tapes and CD?s is that
you can listen to them anywhere, for example in your car on the way to
work. To produce a CD or Tape of reasonable quality, you are
going to need to purchase (or hire) the necessary equipment.
If you can afford to buy some studio time, it?s worthwhile, but if you
just starting out, it?s an undue expense that you can avoid. Your local
electronics store should be able to arm you with a noise reducing
microphone and some high quality audio tapes (another option is to
record to your computer first). You can expect to pay around $50 - $80
all up. You don?t need expensive equipment to get started,
although you may have to upgrade if as you go along? Assuming
that you?ve researched your topic (and target market properly), you can
begin working on your information product which should give some
step-by-step advice on how to overcome a particular problem or achieve
a particular goal (there?s more about picking your topic below). Just
remember that when you start recording you deliver the essence of your
experience (or research) in an entertaining and concise way. If you are
producing an instructional CD or tape, a simplified and bare bones
approach is often best. Come up with steps that will help
your customers achieve their desired goal/s. When you?re
ready to go, shut off the phones and start recording (it?s also a good
idea to have a script in front of you). Record your tape in less than
60 minutes. Play it to your friends, make any changes you think might
be worthwhile based on their advice. When you?re happy with the final
product, create some duplicates (or get someone to do it for you) and
then start selling your product on the Internet ? It?s that
easy! Making your own DVD information productIf you think your
idea is an exceptional one, or something that could work better
visually, then you might consider producing your own DVD of Special
Interest Video (SIV?s). This type of information product
(often referred to as Guerilla Video) is becoming more popular as the
required production technology becomes more accessible.
Anyone with a DVC, a computer and some editing software can now make
fairly professional looking DVD?s. DVD?s like tapes and CD?s
are also more valuable in terms of what your customer might pay for
them; although they are more expensive to produce, people are more
likely to pay extra money to watch a DVD (especially if it can show
them how to do something instead of having to listen or read about
it). For example, showing someone how to dance or swing a
golf club would be much more valuable then telling them how to do
it.Remember that the ?if you can?t do it, get someone else to?
principle applies for DVD?s and audio information products as
well. It will cost you a little extra, but will usually be
worth it in the long run.Regardless of your current level of video
expertise, if you have the basic equipment, you can produce your own
SIV. The first time around, you should consult with a sound
and lighting technician and hire a video editor who can help you
assemble your masterpiece. Picking a topic and selling itI
probably should have covered this at the beginning? Anyway,
by now you?ve probably got 3-4 ideas for your own e-book? If not, you?d
better get brainstorming! Have you ever trained an
animal? There?s a product right there. Do you have a
fantastic way to save money? There?s another product. Do you know how
to build anything? That?s definitely a product. There?s potential for
information products all around you. The most important thing is that
you research you target market properly and find out what they are
interested in. A great way to do this is to post a short
online questionnaire which you can advertise through pay per click
Google Adwords. You could offer to give away a free copy of your
product to anyone who helps you out with your market
research. Before marketing your product, decide how much it?s
worth: as a rough guide, you can sell an audio tape for at least $10 -
$30 or a series of tapes for a lot more (depending on the subject) and
you should be able to double that price for a CD or DVD product. At the
end of the day you really have to test your price -you need to
understand how much the market values your information. If your product
can help other people earn money, you should be able to sell it for $97
per unit or more. If you?re trying to market a dog grooming
manual you may find it more difficult to generate good returns ? you
must pick your topic carefully. Some killer website copy,
targeted ads and packaging can all help add value to your product. You
will also need a merchant account so you can accept payment for your
information product. Visit
http://www.profitpuppy.com/accepting-payment.htm to learn more about
merchant accounts. E-books, tapes and SIV information Products
can be the ideal business to start - they are easy to produce, simple
to ship, and enjoy high returns because people aren?t paying for the
physical form the product is delivered in. Remember, that
after you?ve completed your product, you?ll be making nearly 100%
profit (that?s if people are interested enough to buy it).
For example, if you produced just 1 DVD and can sell 500 copies at $50
a piece, you stand to make $25,000?Regards, Rob Rawson
How To Protect Your
eBooks From Piracy And Copyright Infringement!
eBooks, or electronic books, mean big business for all aspiring
writers. Not only can eBooks be sold in their own right as standalone
products, but eBooks are fast becoming the weapon of choice for
marketing gurus!
20 Ways To Increase
Website Traffic and eBook Sales
Here's a fast, easy list for you. Use it as checklist to see what you
need to do to increase traffic. Or use it as a review list if you have
already been working on improving your website traffic. It will help
you find ways that you might have known or forgotten.
How to Reduce Credit
Card Refunds from Digital Thieves
Can you encounter the number of times where a Credit Card Sale was
generated, only to receive a "Refund Notification" from your contracted
e-commerce processor on behalf the "customer"?
Ask and Ye Shall Create
How do you decide to create a new speech? A new report? A net product?
Most of us have an idea, then start to work on it. It's only when we
are well into the creation phase that we determine whether or not it
will sell.
7 Secrets to Explode
your eBook Sales! Part 1
Secret #1: How to write an incredible eBook!
7 Secrets to Explode
your eBook Sales! Part 2
Secret #2: Creating your Marketing Timeline for Success!
7 Secrets to Explode
your eBook Sales! Part 3
Secret #3: Creating an avalanche of sales with Freeware/Shareware
sites:
7 Secrets to Explode
your eBook Sales! Part 4
Secret #4: Creating passionate articles will explodeyour eBook sales!
7 Secrets to Explode
your eBook Sales! Part 5
Secret #5: How to build steady sales for years tocome with eBook
Directories!
7 Secrets to Explode
your eBook Sales! Part 6
Secret #6: Creating momentum and identity throughBook Sellers!
7 Secrets to Explode
your eBook Sales! Part 7
Secret #7: How to create a mountain of sales usingmultiple Royalty
Publishers!
How to Build and Sell
your eBook at the Same Time
Why write an eBook?
Top Ten Tips To Get
Started Writing Your Book - Part 1
You are far more likely to successfully write and publish your book if
you follow these tips before you [start writing] write a single
chapter.
More
information from ParklandBooks.com
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