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Convert Productive Articles to Profitable eBooks
How many articles, reports and discussion papers have you written in your life? If you are like most people, these articles have probably been used very little maybe only once. Why not use the work you've already done and create a new product that can improve both your productivity and your profits.
The eBook is the electronic version of a book. eBooks are easy to produce, require little in terms of investment and generate profit margins of 50-95%. The combination of writing skills and eBook technology allow anyone to become a published author with relative ease. This is even more so since you already have a content source ? your articles. Even if you have to write some new articles the amount of work involved will be manageable and rewarding.
eBooks are electronically downloaded via a web site or as an attachment to emails. Costs for distribution are minimal. The recipients have the option of reading your eBook on their computer monitors or printing them in hard copy. Either way, the reader can have the eBook almost instantly allowing them to satisfy their need for "immediate" solutions to their problems.
Consider your area of expertise and passion. Gather together all the materials you have created regarding the chosen topic. This is the theme of your material that you are going to incorporate into your eBook.
Consider your target market. These are the people to whom you are going to market your newly created eBook. You will offer them a collection of articles around a common theme designed to help them solve a problem. You will further organize your articles to address various aspects of the topic you have chosen.
Consider the individual members of your target market. What are their problems that you can help them with? Are these people beginners, experienced or masters of the chosen topic? Where do these people "hang out"? What organizations do they belong to? Are they the same organizations you belong to? What magazines, newsletters, newspapers, and periodicals do they read? What conferences do they attend? What professional organizations do they belong to? Get inside their heads. Consider how useful your articles will be to these individuals. Consider the fact that some articles will be more useful than others.
You can "tweak" your existing articles to suit the target market audience. To do this effectively you must write a profile of the individuals within your target market. Begin by re-reading your articles from the perspective of the reader. Make changes to reflect the needs of your target market and your Unique Selling Proposition (USP) that you will bring to the reader. This USP is what will intrigue your potential customer enough to want to purchase your eBook. What makes your collection of articles so unique compared to other sources of information that will interest the reader?
While considering what articles to put in your eBook, think about what it is you want to convey to your target market. There are three basic things you can share with your audience and only three things. What are they? Just A.S.K. They are Attitudes, Skills and Knowledge. If all three areas are addressed within each article or distributed among the various articles you will have all the teaching basics covered. All teaching and learning should involve these three areas. The one most forgotten is the attitude. Skills and knowledge come much easier both to learners and teachers. Spend some time on attitudes. In fact, an entire article on this one topic may be an easy way to address the reflective side of the topic.
Your eBook need not be sold but rather given away. Many professionals use their eBooks as a free bonus along with the purchase of other goods and services. Authors also gain additional business by providing complimentary eBooks that demonstrate their expertise to potential customers laying the foundation for a long-term working relationship. The eBook serves as a promotional product much like advertising. The low cost of production and distribution makes it an attractive alternative to other forms of advertising.
The Table of Contents (TOC) is the most important part of your eBook. It may very well be a list of the articles as eBook content. It is what will guide you in the writing of the eBook. It will show you where you need additional material as well as indicate topics that are covered well. The TOC can also give you an indication that a second eBook could easily be written to address other topics or a slightly different target market. TOC's act as a checklist of what has been completed and what has yet to be done. Potential customers will want to see this TOC as part of your sales pitch and ad copy.
What can eBooks do for you as the author? Have you ever noticed your reaction to someone introduced to you as the author of a book? Do you have a heightened interest in that person? Do you begin questioning her? Are you envious of what this person has accomplished? Do you automatically assume they must be an expert?
Defining a person as an "expert" can be attributed to a variety of things. Ownership of something commands respect. Awards and recognition for achievements is another. Being associated with 'famous' people also works. But expertise for the average person readily comes from authoring a book. And converting your collection of articles to a published eBook will give you that same respect for your knowledge ? your expertise. Remember, if nothing else, you are definitely the expert on your eBook and all of the content within it.
Publishing an eBook is called compiling or ePublishing. There are many software programs that can convert your word processing document into an eBook. Each of these different software conversion programs requires a unique "Reader" so that the person who purchases your eBook can read it on their monitor. Fortunately, eBook Readers are distributed at no cost to anyone who wishes to download the Reader. This is another great advantage of eBooks for the consumer as well as for the author wishing to distribute their eBook.
Adobe Acrobat software converts word processing documents into eBooks using Portable Document Format (PDF). In addition, Adobe provides Acrobat Reader as a free download. Although there are many formats for eBook production, Adobe Acrobat ? PDF has many advantages. The primary advantage is that PDF documents can be used by virtually any computer ? MAC, PC or any other platform. Adobe is also recognized as a world leader in document production. There is hardly anyone who hasn't used an Adobe form or document. Most computer users already have Adobe Acrobat Reader on their computers for other reasons besides eBooks.
Paul Jackson and Glenn Dietzel have developed what they refer to as "The 10 Steps to eBook Authoring".
The 10 Steps to eBook Authoring
Step I IDEA YOU start with an Idea!
Step II REFLECTION YOU reflect on your idea.
Step III COMMITMENT YOU make a commitment.
Step IV BIG PICTURE YOU have to visualize the Big Picture.
Step V CHUNKING YOU need to organize your information.
Step VI WRITING YOU are ready to write.
Step VII EDITING YOU must perfect your eBook.
Step VIII PUBLISHING YOU are ready to compile your eBook.
Step IX MARKETING YOU must take your eBook to market.
Step X CELEBRATING YOU have earned the"write"to celebrate.
You can see for yourself how these steps could be applied to your collection of articles converted into an eBook. The great part is that the writing portion of the Steps is either completely or partially finished already.
Whether you are considering your eBook as an additional source of income, a description of products and services you offer, an introduction and branding of yourself as an "expert" or as a bonus offer to go along with goods and services you already provide, using a collection of articles you have already written is a cost-effective and profitable way to maximize work you've already done.
© 2005 Paul Jackson
Paul Jackson is a retired elementary school administrator and an eBook author. By helping people with a plan and a process for writing an eBook and providing them with ePublishing services, Paul offers products and services for any eBook author at his web site http://www.ebookwritingandpublishing.com
Open Your Own Clickbank Mall
Free Information Products inundate the web these days. eBook performance denotes miraculous sales and marketing procedures abound. Procedural documentation of a marketing article can be referred back to an eBook sold on your website. While most entrepreneurs may be seeking positions working at jobs online, others are actually seeking independent careers they can start working from home. An eBook representing a new method of business development, touting an ingenious financially beneficial business one can start on a shoestring, and proclaiming vast amounts of dollar success will sell well on any site, promotes well as a marketing article, and reprints well on other people's websites as a loss leader to bring traffic back to your site with a reference and signature ad.
Why eBooks Are The Most Overlooked Path To Online Prosperity
The ebook revolution is here! The Internet now makes it possible to come up with an idea, turn it into an ebook, distribute it over the Internet, and start making money - allin 30 days or less. In the offline world, 30 days wouldn't typically even be long enough to start getting rejection lettersback from publishers. We say this with confidence because we have both gone from book idea to book sales in a matter ofweeks - not once, but many times. Between us, we have 10 ebooks currently selling on the Net. Several of our books have brought us five figures in income. Jim holds the record between us with one release that made an astounding $43,000 in 30 days.
How to Build and Sell your eBook at the Same Time
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How To Rebrand Your eBook Using Active eBook Compiler
Complete all the pages for your eBook in HTML format. Your main page should be named "index.html".
E-book Security Anxiety
You are not alone. Tons of people are nervous that their e-book will be stolen and put on the black market (hmm, or the cyber black market, I guess you'd call it). Now, stealing is never right or fair, but in this case theft means one good thing, at least they have heard of you! Cyber thieves or not, they know your name and think your knowledge is coveted enough to steal (again, I do not condone this, but there is always a bright side, right?)
How to Reduce Credit Card Refunds from Digital Thieves
Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?
Buying e-Books on eBay
eBay is the world's online marketplace, that enables a diverse and passionate community of individuals and small businesses to trade on a local, national and international basis. Founded in September 1995, eBay provides a platform for the sale of goods and services to more than 135 million registered members from all around the world.
5 Guaranteed Ways To Snowball Your Resale Right Profits
Resale Right Products are a huge market. Unfortunately, maypeople are losing more money than they're making. Ebooks arequickly devalued as everyone tries to offer them at a lowerprice than their competitors. Finally, the ebook is given outfor free and it becomes nearly impossible to sell.
How To Protect Your eBooks From Piracy And Copyright Infringement!
eBooks, or electronic books, mean big business for all aspiring writers. Not only can eBooks be sold in their own right as standalone products, but eBooks are fast becoming the weapon of choice for marketing gurus!
Write Your eBook - 6 Great Ways to Find the Time
Busy! Busy! Busy!
How One eBook Author Writes eBooks
How does this eBook writing process actually work for an individual? It is truly a unique experience for all of us. I will share with you some personal thoughts about my process.
Lets Get One Thing Straight About Being A Published Author
Just for fun, evaluate the following statement:
Sell 100,000 eBooks By Letting It Be Read For Free?
Did you know that if just one person goes into a library and asks for your eBook and if it is listed in the librarians' catalogs, then the library will buy a copy of your eBook in order to lend out.
Delivering Your E-book
Much of the attraction of e-books is that they can be purchased and received instantaneously. Within minutes of reading your great sales copy, someone can purchase and download your book? just like that. If you are not set up for e-commerce with digital delivery, you are probably losing sales. Customers do not want to wait around for an e-mail attachment to arrive, or a package to be shipped. Simply put: if you can't deliver your book rapidly, someone else will get the sale. If you do not produce your product quickly, the cost to drive traffic will outweigh your profit, making this a losing proposition.
You Really Can Make A Fortune Off Of EBooks and Software Resale Rights
When I first considered online selling, I had trouble thinking of a product to sell. I did not have a storefront or any particular talents to offer.
The Kolbrin ? Ancient Warnings of Modern Threats
The Kolbrin is a substantial Biblical-era wisdom text of immense value to comparative religion scholars, space threat researchers and philosophers. The earliest books of this ancient manuscript were written following the Hebrew Exodus from Egypt. Unlike the Bible and the Koran, however, it offers a non-judgmental view of ancient times that bridges secular and non-secular thought. It also projects dire and urgent warnings from across the millennia to those of us living today. The message of The Kolbrin is clear. We will soon face natural disasters that will visit death and havoc upon us in an unimaginable scale.
Making Money With Information Products
I actually know a few people who are making millions a year through home-based operations (and a few others who have been able to subsidize their incomes from low risk business ideas). In most cases, all it took was some good market research and the get up and go to actually put the information product together. Believe it or not, the biggest obstacle to overcome when putting together an ebook or DVD product is actually having the motivation to get started - it's not as hard as it sounds! The most common, and usually the most successful information products are e-books, audio cd / tapes and increasingly, DVD's. We'll take a look at each of these categories in more detail below:Writing a successful ebookYou really have 2 options here. You can develop the content of the e-book yourself, or you can get someone to do it for you. There's a few other ways you can go about creating an e-book, for instance, obtaining the rights to an out of print book, but these methods and considerably more complex and don't offer any guarantees. If you're a semi-confident writer, my advice would be to try and write the book yourself. A good way to start is to write about something that you are interested in ? spend 15 minutes a day putting down your ideas, if you find you are struggling, do your best to outline your ideas and then investigate the possibility of hiring a writer to research and draft the remainder of your ebook. There are loads of good writers around who will put together polished and concise copy for around 10 cents per word. Take a look at http://www.profitpuppy.com/freelance-sites.htm for more information about finding a freelance writer. Some writers expect up to $175 US an hour for their services, although thanks to the internet, it's not impossible to find a reasonably talented scribe for around 10 cents per word. It's important that you are clear in what you want to achieve when advertising a project so that you attract someone who is well suited. If you don't have any luck with Elance or Freelance Writers, you could also try posting to Yahoo Groups or approaching people at your local uni. It's important to remember that your reader probably won't be too concerned about your command of the English language - just make sure you clearly explain your concepts and ideas (especially if you are writing a "how-to" style ebook). For more information about writing and marketing e-books, visit http://www.profitpuppy.com/writing-and-selling-ebooks.htm where you will find a number of valuable resources.Audio CD's and TapesIf you don't fancy yourself as a writer whatsoever, another option you have is to create and audio tape or CD. It's not as expensive as you might think, and audio products still have great appeal for buyers. While DVD's and Videos have become easier to create, tapes and CD's are still the mainstay of the information product world. The reason of this is that media savvy buyers aren't enticed by the often amateurish production qualities of video or DVD info products. Another advantage of tapes and CD's is that you can listen to them anywhere, for example in your car on the way to work. To produce a CD or Tape of reasonable quality, you are going to need to purchase (or hire) the necessary equipment. If you can afford to buy some studio time, it's worthwhile, but if you just starting out, it's an undue expense that you can avoid. Your local electronics store should be able to arm you with a noise reducing microphone and some high quality audio tapes (another option is to record to your computer first). You can expect to pay around $50 - $80 all up. You don't need expensive equipment to get started, although you may have to upgrade if as you go along? Assuming that you've researched your topic (and target market properly), you can begin working on your information product which should give some step-by-step advice on how to overcome a particular problem or achieve a particular goal (there's more about picking your topic below). Just remember that when you start recording you deliver the essence of your experience (or research) in an entertaining and concise way. If you are producing an instructional CD or tape, a simplified and bare bones approach is often best. Come up with steps that will help your customers achieve their desired goal/s. When you're ready to go, shut off the phones and start recording (it's also a good idea to have a script in front of you). Record your tape in less than 60 minutes. Play it to your friends, make any changes you think might be worthwhile based on their advice. When you're happy with the final product, create some duplicates (or get someone to do it for you) and then start selling your product on the Internet ? It's that easy! Making your own DVD information productIf you think your idea is an exceptional one, or something that could work better visually, then you might consider producing your own DVD of Special Interest Video (SIV's). This type of information product (often referred to as Guerilla Video) is becoming more popular as the required production technology becomes more accessible. Anyone with a DVC, a computer and some editing software can now make fairly professional looking DVD's. DVD's like tapes and CD's are also more valuable in terms of what your customer might pay for them; although they are more expensive to produce, people are more likely to pay extra money to watch a DVD (especially if it can show them how to do something instead of having to listen or read about it). For example, showing someone how to dance or swing a golf club would be much more valuable then telling them how to do it.Remember that the 'if you can't do it, get someone else to' principle applies for DVD's and audio information products as well. It will cost you a little extra, but will usually be worth it in the long run.Regardless of your current level of video expertise, if you have the basic equipment, you can produce your own SIV. The first time around, you should consult with a sound and lighting technician and hire a video editor who can help you assemble your masterpiece. Picking a topic and selling itI probably should have covered this at the beginning? Anyway, by now you've probably got 3-4 ideas for your own e-book? If not, you'd better get brainstorming! Have you ever trained an animal? There's a product right there. Do you have a fantastic way to save money? There's another product. Do you know how to build anything? That's definitely a product. There's potential for information products all around you. The most important thing is that you research you target market properly and find out what they are interested in. A great way to do this is to post a short online questionnaire which you can advertise through pay per click Google Adwords. You could offer to give away a free copy of your product to anyone who helps you out with your market research. Before marketing your product, decide how much it's worth: as a rough guide, you can sell an audio tape for at least $10 - $30 or a series of tapes for a lot more (depending on the subject) and you should be able to double that price for a CD or DVD product. At the end of the day you really have to test your price -you need to understand how much the market values your information. If your product can help other people earn money, you should be able to sell it for $97 per unit or more. If you're trying to market a dog grooming manual you may find it more difficult to generate good returns ? you must pick your topic carefully. Some killer website copy, targeted ads and packaging can all help add value to your product. You will also need a merchant account so you can accept payment for your information product. Visit http://www.profitpuppy.com/accepting-payment.htm to learn more about merchant accounts. E-books, tapes and SIV information Products can be the ideal business to start - they are easy to produce, simple to ship, and enjoy high returns because people aren't paying for the physical form the product is delivered in. Remember, that after you've completed your product, you'll be making nearly 100% profit (that's if people are interested enough to buy it). For example, if you produced just 1 DVD and can sell 500 copies at $50 a piece, you stand to make $25,000?Regards, Rob Rawson
Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales
Sometimes, you may have to give something away in order to get something from others!
Ebooks - How To Bring Them Into The Market
So, you have decided to start an ebook business. The question: what kind of ebook are you going to sell and how to bring it into the market?
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