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Ebooks are Promotional Powerhouses
Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think aboutit: you don't need a publisher, an agent, a printingpress, offset film, ink, paper, or even a distributor.You just need a great concept, the ability to write itor to hire a writer, and the right software.
Additionally, ebooks are easily and rapidlydistributed online. They are also easily updated; theydo not require a second print run. All you need is togo into your original creation and modify the text orgraphics. Because of this flexibility, ebooks canchange and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't haveto go to a bookstore or search through endless titlesat an online bookstore. All you have to do is downloadit from a website, and presto! It's on your computer,ready to be read.
Ebooks are interactive. This is one of the most uniqueand specific qualities that ebooks offer. You can addsurveys that need to be filled out, order forms forcustomers to purchase your products or goods, soundand video that draw your reader into the virtual worldof your ebook, even direct links to relevant sitesthat will expand your ebook outward. The potential isvirtually limitless.
Ebooks have a particular kind of permanence that othermediums do not possess. Television shows and radioshows air once, and then may rerun a few times. Ebooksremain on your computer for as long as you choose,and they can be read and reread whenever you chooseto. They can even be printed out and stored on theshelves of your traditional home library.
Another wonderful quality is that ebooks have nobarriers in terms of publishing. You don't need to gothrough the endless process of submitting yourmanuscript over and over again, and then once you landan agent, having the agent submit your manuscript overand over again. Nor do you have to shell out thousandsof dollars for printing a self-published book. Allebooks require is a writer and appropriate software.Figure out your market, write your book, post it onyour website, and with the right business savvy, youraudience will come to you.
Finally, you have creative control over your ebook.You don't have to compromise with an editor or thepublishing trends of the time. You don't have tohaggle with a designer or wait for copyedited galleysto arrive by snail mail. You are in complete controlof the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promoteyour business and drive quality traffic to yourwebsite. Once posted on your site, you can turn theminto a daily course, which brings your customer backto read the next chapter. You can use them as a freegift for making a purchase or for filling out asurvey. Put your ebook on a disc, and you will have aninnovative brochure. Blow your competition away byinserting the disc into your sales packages.
The most effective marketing products are those thatare unique. Copyright your ebook, and immediately, youhave a powerful tool that you, and you alone, canoffer to the public. People will have to visit yoursite to acquire your ebook, which increases the flowof quality traffic and the potential of sales andaffiliate contacts.
Make sure that you keep your ebook current. Update itfrequently as the market and trends change. Add newadvice and techniques to show your prospects how yourgoods or services can enrich their lives. Byconstantly keeping abreast of new trends andtechniques, you can continue to see profits from yourebook for years after your original creation.
Another phenomenal advantage of ebooks is that you cantest their marketing potential without putting outhardly any cash at all. You can even produce an ebookone copy at a time, each time you receive an order,eliminating the need for storage and inventory. Bythis method, you can gauge the saleablity of yourebook, and make adjustments as necessary until theorders start pouring in. Ebooks allow you to learnabout your market and customer habits and motivationover a period of time, without risking your preciousfinancial resources. They also provide you with aninvaluable way to gather marketing information, whichyou can use in many different facets of your business.
Use your ebook to discover what the specific goals andproblems are in your specific industry. Then figureout how to solve these problems, and publish an ebookwith this invaluable information. This will increasethe value of your business, upgrade your reputation,and get you known as an expert in your field.
You can extend the value of single ebook by breakingthe book down into chapters for a serial course, intospecial reports available on your website, or intoaudio or visual tapes. Ebooks can be broken down intoseveral different promotional materials by exceptingsome of the articles and using them to promote yourproduct. You can include a catalog in your ebook topromote all the products or services you sell. You caninclude a thank-you note for reading your book and aninvitation to download a trial version of yourproduct. Or you can include a form for your audienceto contact you for further information or withquestions, thereby building your businessrelationships and your mailing list.
Using ebooks in this manner helps to cut the cost ofindividually producing separate promotional materials.You can use a single ebook to entice new prospects andto sell new products to your current customers.
No other medium has this kind of flexibility andability for expansion. Think of your ebook like aspider spinning a beautiful and intricate web. Now goand create that web, and see how many customers andprospects you can catch!
Lawrence Blue, a native Detroiter. Attended Wayne State University. Worked as an operating engineer for the City of Detroit for the past 20 years. Enjoys martial arts, fitness, computer programming, bowling and last but certainly not the least writing and producing music.
To find out more about the hidden power that ebookscontain and also how you can learn to write and marketyour own; I highly recommend The ebook entitled 'Ebook Marketing Revealed:How to Write, Publish andPromote Your Own Profitable ebook!'. You can attain it atmy website if you like. http://www.tinyurl.com/bg57y
Open Your Own Clickbank Mall
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The publishing world has never been more fun, and opportunities for new authors have never been better than they are now. It is possible to be published literally overnight ? and have hundreds if not thousands of readers within days, if you play your joint venture cards right - even if you are a completely unknown author.
How To Bring In Your First $100,000 With Infoproducts
Can you really earn a living creating and marketing ebooks, special reports, courses and other infoproducts?
10 Excuses for NOT Authoring an eBook!
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Little Known Ways To Make More Money With EBooks
There are a myriad of free information products on the internet today, and actually looking to make some more money out of the act of 'giving' them away can be a constant source of much frustration. In conjunction with Johan Mok and Ewen Chia, Geoff Morris has compiled a list of some15 points that should remove some of these frustrations and actually start to make a deal more money foe the site owners.
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Make Your Own E-book!
If you have a newsletter or knowledge you wish to share withothers, you might think about making your own ebook.
How to Protect Your Ebooks and Software from Being Stolen!
There are many systems that can lock your software or document, allowing you to control access to that file. But the problem arises with assuming that this will stop all theft. A well thought out, thorough protection system can deter theft, but it cannot stop it 100%.
30 Truisms About eBook Authoring
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Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)
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E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50 pages on How to Care for Your Cat or 250 pages covering Secrets of the World's Best Yoga Masters, there are several e-book formats you can write to that are thought-provoking enough to get your words flowing, and flexible enough to make them as long or short as you like. Each of these formats is extremely appealing to the readers for its breezy, informative style.
Self Publishing Era: Digital Publishing Tears Down Walls
Since the birth of publishing, authors have been forced to deal with the middlemen of this industry; the publishing houses. Often some of the best authors are turned away at the door because they are not "recognized" enough. Sometimes the best talent is rejected because big publishing houses just do not have time to look over all of the manuscripts. Well the times have changed. Now authors can self publish their material for next to nothing in the form of an ebook. While many traditionalist stubbornly claim that "customers won't buy ebooks", nothing could be further from the truth. Some ebook authors make exorbitant amounts of money. What's better is they get to keep most of their profits. If you are thinking about writing a book, consider publishing it in ebook format. Here are some of the benefits of ebooks?
How One eBook Author Writes eBooks
How does this eBook writing process actually work for an individual? It is truly a unique experience for all of us. I will share with you some personal thoughts about my process.
Ask and Ye Shall Create
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Demand for E-books on the Increase
Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format. This is a 38% increase on last year, which in turn experienced 25% growth on 2003.
The REAL Info Products Secret and How to Get Out of the Cycle
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The Problem With E-Books
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How to Reduce Credit Card Refunds from Digital Thieves
Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?
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