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Shorten Your Journey to Book Success with Teleclasses - Part 1
Are you an author who wants your book to be a success? Have you read books, but still need some handholding on how best to promote your book? Are local seminars on book marketing and promotion just not available to you?
Something wonderful has happened with our flattening world. We can now give and attend seminars over the phone. As a presenter, I send by email ahead of the teleclass the workbooks and how to materials. If you have joined an eNewsletter like Dan Poynter's "Publishing Poynter's" or Judy Cullins, "The Book Coach Says..." or John Kremer's "Book Marketing Tip of the Week, you probably have seen teleclasses offered in them.
What is a Teleclass?
A teleclass is a telephone conference call. It's non-techie, conducted completely on the phone! You don't need a computer to attend. You dial into a conference number you'll receive when you register for the class. You will have the option to speak during designated times in the class (making this an interactive experience), though you don't have to talk if you don't want to. You can call in to the U.S. telephone number from all over the world.
Who Comes to the Teleclasses?
People from the UK, Australia, New Zealand, Singapore and other countries pay long distance fees to get this hands-on learning. From a US phone the fees are usually from $3-$5. Any author who wants to not only share his book's good information, but wants to make good income from it will come to a teleclass.
Maybe you resist or haven't tried a teleclass because...
-You think you need a computer to do it. Would you be open to knowing that teleclasses use only a phone, not a computer?
-You think you won't get handouts to read at your leisure. Would you be open to knowing most teleclasses include reports, transcripts, eBooks, and bonus reports?
-You don't have time. Would you be open to knowing that teleclasses are much shorter than regular seminars--usually only 55 minutes at the end of the day after work hours?
-Your English is a second language and you are afraid to lose something. Would you be open to know that if the teacher is sharp, she will take your questions after each main point?
-You aren't a good listener. Me too, but would you be open to know that it's good to get the other participant's input and questions to learn from the interaction?
-You feel it may be pressure to keep up. You want your information slowly. Would you be open to getting a written transcript of the teleclass? You can have a take home of each word.
-The money. Would you be open to paying only $25-$50 for information you can't get most places?. That is much cheaper than making costly mistakes in time and money.
-You think you can't ask questions. Would you be open to knowing there is usually a Q and A part of each call? Each call should be interactive.
-You feel you need to see the presenter in person--to see the action. Would you be open to seeing my mug shot on my home page? Smile.
-You feel that you won't be able to hear well enough on the phone. Would you be open to knowing presenters make a point to speak clearly and loudly for all to hear?
-You never have experienced it and have some trepidation. Would you be open to trying a good, new way to learn? Your presenter will help you relax and enjoy the interaction.
How Many will Come to the Teleclass?
That depends on the style of the teleclass. The more interactive ones usually have from 6-25 participants. For a marathon of questions and answers, the presenters may increase the time to two hours and take up to 100 participants.
What Happens on the Call?
First, the presenter will remind you to use a land phone, and to close the door to noise. We want everyone on the call to hear and get a lot from it. During the teleclass you will receive timely tips, tools, strategies, resources and techniques from professionals in your field. They address your questions and challenges to help you reach your goals.
When you come to the call, your presenter will ask for your name, and welcome you to the call. Then, you will receive the goals for the class--what questions the presenter will help you get answers for during the 55-minute to 1-hour program. You can interact and ask questions along the way.
Teleclasses are the most cost-effective, quickest, and easiest way to stay on top of your book, business, and marketing skills. They don't replace one-on-one coaching, but they can shorten your learning curve before you spend money on a coach.
Part two of this article is available at www.bookcoaching.com/freearticles/article-183.shtml or firstname.lastname@example.org.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com
Open Your Own Clickbank Mall
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7 Secrets to Explode your eBook Sales! Part 3
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:
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How eBooks Can Be Used As An Online Business
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One of biggest trend these days is related to ebooks. Because of their viral nature, ebooks are a great way to increase traffic to a site and that's why everyone has to write at least one.
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There are many systems that can lock your software or document, allowing you to control access to that file. But the problem arises with assuming that this will stop all theft. A well thought out, thorough protection system can deter theft, but it cannot stop it 100%.
Who Really Wrote That Ebook?
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Internet Marketing - How to Write Your Own E-book
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Making Money With Information Products
I actually know a few people who are making millions a year through home-based operations (and a few others who have been able to subsidize their incomes from low risk business ideas). In most cases, all it took was some good market research and the get up and go to actually put the information product together. Believe it or not, the biggest obstacle to overcome when putting together an ebook or DVD product is actually having the motivation to get started - it's not as hard as it sounds! The most common, and usually the most successful information products are e-books, audio cd / tapes and increasingly, DVD's. We'll take a look at each of these categories in more detail below:Writing a successful ebookYou really have 2 options here. You can develop the content of the e-book yourself, or you can get someone to do it for you. There's a few other ways you can go about creating an e-book, for instance, obtaining the rights to an out of print book, but these methods and considerably more complex and don't offer any guarantees. If you're a semi-confident writer, my advice would be to try and write the book yourself. A good way to start is to write about something that you are interested in ? spend 15 minutes a day putting down your ideas, if you find you are struggling, do your best to outline your ideas and then investigate the possibility of hiring a writer to research and draft the remainder of your ebook. There are loads of good writers around who will put together polished and concise copy for around 10 cents per word. Take a look at http://www.profitpuppy.com/freelance-sites.htm for more information about finding a freelance writer. Some writers expect up to $175 US an hour for their services, although thanks to the internet, it's not impossible to find a reasonably talented scribe for around 10 cents per word. It's important that you are clear in what you want to achieve when advertising a project so that you attract someone who is well suited. If you don't have any luck with Elance or Freelance Writers, you could also try posting to Yahoo Groups or approaching people at your local uni. It's important to remember that your reader probably won't be too concerned about your command of the English language - just make sure you clearly explain your concepts and ideas (especially if you are writing a "how-to" style ebook). For more information about writing and marketing e-books, visit http://www.profitpuppy.com/writing-and-selling-ebooks.htm where you will find a number of valuable resources.Audio CD's and TapesIf you don't fancy yourself as a writer whatsoever, another option you have is to create and audio tape or CD. It's not as expensive as you might think, and audio products still have great appeal for buyers. While DVD's and Videos have become easier to create, tapes and CD's are still the mainstay of the information product world. The reason of this is that media savvy buyers aren't enticed by the often amateurish production qualities of video or DVD info products. Another advantage of tapes and CD's is that you can listen to them anywhere, for example in your car on the way to work. To produce a CD or Tape of reasonable quality, you are going to need to purchase (or hire) the necessary equipment. If you can afford to buy some studio time, it's worthwhile, but if you just starting out, it's an undue expense that you can avoid. Your local electronics store should be able to arm you with a noise reducing microphone and some high quality audio tapes (another option is to record to your computer first). You can expect to pay around $50 - $80 all up. You don't need expensive equipment to get started, although you may have to upgrade if as you go along? Assuming that you've researched your topic (and target market properly), you can begin working on your information product which should give some step-by-step advice on how to overcome a particular problem or achieve a particular goal (there's more about picking your topic below). Just remember that when you start recording you deliver the essence of your experience (or research) in an entertaining and concise way. If you are producing an instructional CD or tape, a simplified and bare bones approach is often best. Come up with steps that will help your customers achieve their desired goal/s. When you're ready to go, shut off the phones and start recording (it's also a good idea to have a script in front of you). Record your tape in less than 60 minutes. Play it to your friends, make any changes you think might be worthwhile based on their advice. When you're happy with the final product, create some duplicates (or get someone to do it for you) and then start selling your product on the Internet ? It's that easy! Making your own DVD information productIf you think your idea is an exceptional one, or something that could work better visually, then you might consider producing your own DVD of Special Interest Video (SIV's). This type of information product (often referred to as Guerilla Video) is becoming more popular as the required production technology becomes more accessible. Anyone with a DVC, a computer and some editing software can now make fairly professional looking DVD's. DVD's like tapes and CD's are also more valuable in terms of what your customer might pay for them; although they are more expensive to produce, people are more likely to pay extra money to watch a DVD (especially if it can show them how to do something instead of having to listen or read about it). For example, showing someone how to dance or swing a golf club would be much more valuable then telling them how to do it.Remember that the 'if you can't do it, get someone else to' principle applies for DVD's and audio information products as well. It will cost you a little extra, but will usually be worth it in the long run.Regardless of your current level of video expertise, if you have the basic equipment, you can produce your own SIV. The first time around, you should consult with a sound and lighting technician and hire a video editor who can help you assemble your masterpiece. Picking a topic and selling itI probably should have covered this at the beginning? Anyway, by now you've probably got 3-4 ideas for your own e-book? If not, you'd better get brainstorming! Have you ever trained an animal? There's a product right there. Do you have a fantastic way to save money? There's another product. Do you know how to build anything? That's definitely a product. There's potential for information products all around you. The most important thing is that you research you target market properly and find out what they are interested in. A great way to do this is to post a short online questionnaire which you can advertise through pay per click Google Adwords. You could offer to give away a free copy of your product to anyone who helps you out with your market research. Before marketing your product, decide how much it's worth: as a rough guide, you can sell an audio tape for at least $10 - $30 or a series of tapes for a lot more (depending on the subject) and you should be able to double that price for a CD or DVD product. At the end of the day you really have to test your price -you need to understand how much the market values your information. If your product can help other people earn money, you should be able to sell it for $97 per unit or more. If you're trying to market a dog grooming manual you may find it more difficult to generate good returns ? you must pick your topic carefully. Some killer website copy, targeted ads and packaging can all help add value to your product. You will also need a merchant account so you can accept payment for your information product. Visit http://www.profitpuppy.com/accepting-payment.htm to learn more about merchant accounts. E-books, tapes and SIV information Products can be the ideal business to start - they are easy to produce, simple to ship, and enjoy high returns because people aren't paying for the physical form the product is delivered in. Remember, that after you've completed your product, you'll be making nearly 100% profit (that's if people are interested enough to buy it). For example, if you produced just 1 DVD and can sell 500 copies at $50 a piece, you stand to make $25,000?Regards, Rob Rawson
Electronic Books And Magazines Can Be Among Your Cost Effective Servicing Tools
Electronic servicing is, as they say, a "growth industry". With many new electronic products and equipments reaching the market, there is a large demand for electronic repair technicians. However, with the growing complexity in the electronic service business, electronic technicians are facing countless obstacles. They must keep abreast of each new development in the industry to emerge as a competitive and valued service provider. Besides attending the manufacturers' service workshop, they must be well informed by reading magazines and books on electronic servicing.
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