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Internet Business Model For Selling A Single, Unique Product
An e-book is a single, unique product. It's unique because no 2 authors can write exactly the same book since it will contain each author's own knowledge, personal experiences and other things not known to the other.
When you have a single, unique product, you can sell it directly off your SINGLE-PAGE web site. You want this page to focus on selling this single product. There'll be NO other links on this page except to your ORDER FORM.
Your main objective is to make the Prospect do one thing and one thing only - DECIDE whether to buy your product or not.
To achieve this goal, your web site will answer 4 simple questions in your Prospects' minds:
1. Why should I buy this PRODUCT in the first place?
Show the BENEFITS that will go to HIM if he does.
He doesn't care what you think of it. He only cares what he can get out of it. If the benefits listed don't appeal to him, you'll have no sale. It doesn't matter how well you answer the next 3 questions if this first question is not answered.
If you've done a good job here in his mind, he'll then ask the next question.
2. Why should I buy it from YOU?
If your product appeals to him, why should he buy it from you and not somebody else with a similar product?
You can do this by:
a) Demonstrating that YOUR product is really different
Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.
b) Proving that you have CREDIBILITY
Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me thatyou're willing to accept only $50 for it, and yourcustomer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what you said it is, otherwise it wouldn't work.
4. Why should I buy it NOW?
This is the final hurdle. Your Customer must be compelled to act NOW. If there's no urgency to buy from you when he's at your web site, he'll likely take his time to decide.He'll think, "I'll come back to this site later" - but almost always he won't. This is the case because there are usually other more important things occupying his mind than the thought of buying your book from you.
When he leaves without buying, you'll usually have lost him as a Customer. Thus pressuring him to act WHILE he's at your web site will increase your conversion rate.
Your Killer Sales Letter must answer the above 4 questions very well for you to have any chance of a sale.
If you can't write, or have no product to sell, or have no programming or web designing or technical skills necessary to put up your Internet Business selling your own product - why don't you buy "Sen Ze's Mini-Encyclopedia of Low-Cost, High-Profit Internet Business Models"?
It comes with Master Resell Rights (thus you have an INSTANT PRODUCT) plus the Killer Sales Letter plus all other materials you need to help you set up your own Internet Business quickly (there's NOTHING for you to write for your web site)!
Click below NOW and be in business very soon after that. Sell just ONE copy and you've made back your investment!
Open Your Own Clickbank Mall
7 Secrets to Explode your eBook Sales! Part 6
Secret #6: Creating momentum and identity throughBook Sellers!
Demand for E-books on the Increase
Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format. This is a 38% increase on last year, which in turn experienced 25% growth on 2003.
Top Ten eBook Mistakes and How to Correct Them (Part 2)
Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month?
7 Secrets to Explode your eBook Sales! Part 7
Secret #7: How to create a mountain of sales usingmultiple Royalty Publishers!
Stop Trying To Sell Your eBooks
Throughout the Internet there are many people who have written ebooks, are writing ebooks or have produced other information products such as reports. No doubt, each writer wants to sell them. And many people have problems selling their ebooks. That's because they try too hard. Here's a different approach which will change the way you see what you do.
10 Excuses for NOT Authoring an eBook!
Most people at one time or another have said to themselves, "Someday I'd like to write a book." or "I only wish that someone would write a book about ______." or "I think there would be a lot of people who would be interested in what I have to share about _____ ."
Ebook Marketing: 20 Checklist For eBook Creation
If you promote an ebook, please pay attention to these ebook marketing checklist:
The Advantages Of Being An e-Book Writer Or Publisher
All well known experts have agreed that informational products especially eBooks are without any doubt the number one home based business opportunity. They are much easier to create than one may think.
Your e-Book - 7 Best Reasons to Create Your First e-Book
1) Speed to market - One of the biggest problems with regular books in the book store is that you have to get the book in the bookstore (a publisher or distribution house) and then you have to get the book out of the bookstore (people buying your book). This process from conception of idea to sale of your book can take years. With an e-Book the process from conception to sale can be done in days.
Use eBooks To Expand or Explode Your Business
As we discussed in an earlier article the advantages of an eBook in conjunction with your web site are many.
Write Your eBook Fast: First Steps to Finishing Line
Why write an eBook?
E-book Sales ? Will Your Cover Close the Sale?
Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool. If you are currently promoting an e-book on your web site and don't have an e-book cover to promote it, you're losing money.
Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?
You Really Can Make A Fortune Off Of EBooks and Software Resale Rights
When I first considered online selling, I had trouble thinking of a product to sell. I did not have a storefront or any particular talents to offer.
20 Ways To Increase Website Traffic and eBook Sales
Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.
The Bible of Marketing Ebooks
The ebook from Michael Cheney really is the bible when it comes to make a successful website.
Free Information Products inundate the web these days. eBook performance denotes miraculous sales and marketing procedures abound. Procedural documentation of a marketing article can be referred back to an eBook sold on your website. While most entrepreneurs may be seeking positions working at jobs online, others are actually seeking independent careers they can start working from home. An eBook representing a new method of business development, touting an ingenious financially beneficial business one can start on a shoestring, and proclaiming vast amounts of dollar success will sell well on any site, promotes well as a marketing article, and reprints well on other people's websites as a loss leader to bring traffic back to your site with a reference and signature ad.
The Story of a Downsized Manager and His Ebook Business
If you've been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people. In fact, companies were cutting cost for any small reason and retrenched numbers hit more than 1 million worldwide.
Why eBooks Are The Most Overlooked Path To Online Prosperity
The ebook revolution is here! The Internet now makes it possible to come up with an idea, turn it into an ebook, distribute it over the Internet, and start making money - allin 30 days or less. In the offline world, 30 days wouldn't typically even be long enough to start getting rejection lettersback from publishers. We say this with confidence because we have both gone from book idea to book sales in a matter ofweeks - not once, but many times. Between us, we have 10 ebooks currently selling on the Net. Several of our books have brought us five figures in income. Jim holds the record between us with one release that made an astounding $43,000 in 30 days.
Make Your Own E-book!
If you have a newsletter or knowledge you wish to share withothers, you might think about making your own ebook.
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